I’m an experienced all-round marketing enthusiast with a passion for strategy, innovation, and sustainability. Over the past 15 years, I’ve worked in marketing, innovation, and start-up support for leading companies like Pernod Ricard, McDonald’s, Reckitt, and Verkade.
My expertise spans brand positioning, portfolio management, consumer research, product ideation, communication, and media strategy. I bring not only my skills and experience but also a broad network within FMCG to assist your brand in achieving its goals.
I take great satisfaction in combining analytical thinking with creative vision to help brands grow and connect meaningfully with their audiences. At my core, I’m driven by a desire to empower brands that make a positive impact, helping businesses navigate challenges, identify opportunities, and create lasting value in the ever-evolving food and beverage landscape.
Let’s get connected on LinkedIn:
Fill your innovation funnel with game-changing ideas.
I’ll help you generate new sources of revenue by identifying opportunities, building innovation platforms, and creating sustained and breakthrough product ideas that align with your brand. With the perfect mix of analytical rigor, creative ideation techniques, and agile testing tools, I aim for quickly turning opportunities into market-ready solutions.
Stand out with a winning brand strategy.
Get ready to succeed with a strong brand positioning and a consumer-centric marketing plan. I’ll help you define your competitive edge, craft the right media and communication approach, and optimize pricing and distribution channels to ensure your brand shines in the market.
Uncover insights that drive better decisions.
From online quantitative research to in-market experimentation, I help brands test and validate ideas, concepts, names, packaging, and new audiences. My expertise ensures you uncover actionable consumer insights that lead to innovative and impactful food and beverage products.
Turning strategy into reality.
I’m here to roll up my sleeves and make things happen. Whether it’s launching a new product or delivering a powerful marketing campaign, I’ll help bring your strategy to life with hands-on support. Let’s move from ideas to execution together!
I believe that successful marketing and innovation are rooted in a blend of evidence-based strategy and human insight. As Peter Drucker famously said, “The aim of marketing is to understand the customer so well the product or service fits him and sells itself.” This principle drives my approach to helping brands grow, by deeply understanding their audience and delivering solutions that resonate naturally.
I approach every project with a balance of analytical thinking and creative vision, ensuring that solutions are not only grounded in proven principles but also tailored to each brand’s unique challenges and ambitions. Marketing isn’t just about selling, it’s about creating lasting value for consumers, businesses, and society.
I’ve had the pleasure of collaborating with brands like:
Ready to Grow Your Brand? Let’s Connect!
Schedule a 30 minute meeting or send me a DM on LinkedIn.